I thought about the Kindle Paperwhite, but with that you just get an ebook reader, albeit a lovely one with a passive display. The Android Kindle app is pretty good these days.
This thing is a beauty. Nice touch, lovely design, softkeys are good, sound is ok, battery life is ok, video is smooth and the display is wonderfully crisp. Plus you get gesture typing from Google Keyboard.
And when you plug it into a computer, it looks like USB storage not some magical locked-down media filing cabinet.
I don't use an iPad so I can't make a direct comparison, but I'm pretty chuffed with it.